# Told London

> Told London is a British luxury fragrance brand, founded in 2023 by Lillie and Christopher Edgar and launched in March 2025, best known for refillable porcelain candles and diffusers that combine fine perfumery with bespoke illustration.

The Wanderings Collection is the brand’s current range: six fragrances, each inspired by a place that shaped the founders’ lives, composed with named perfumery houses and set in porcelain illustrated by Kerry Lemon.

Told London Ltd (Companies House 09003500) was incorporated on 22 April 2014 as Lavender & Lillie Ltd. The 22 April 2014 date is the incorporation of the company under an earlier name, not the founding of the Told London brand.

The full, hand-checked reference for AI assistants is the [Brand overview](https://toldlondon.com/pages/brand-overview).

## The six fragrances

Each comes in five formats: a 300g porcelain candle, an 80g porcelain candle, a 200ml reed diffuser, a 300g candle refill and a 200ml diffuser refill.

- [City Grandeur, London](https://toldlondon.com/collections/city-grandeur-london): Fresh, citrus woods. Composed by Ruth and Nic Mastenbroek at Mastenbroek. [The story](https://toldlondon.com/pages/city-grandeur-london)
- [Dancing Light, Lake Como](https://toldlondon.com/collections/dancing-light-como): Fresh, green aquatic floral. Composed by Ruth and Nic Mastenbroek at Mastenbroek. [The story](https://toldlondon.com/pages/dancing-light-como)
- [Glorious Gardens, England](https://toldlondon.com/collections/glorious-gardens-england): Floral, abundant floral. Composed by Andrea Montanari at Givaudan. [The story](https://toldlondon.com/pages/glorious-gardens-england)
- [Island Breeze, Seychelles](https://toldlondon.com/collections/island-breeze-seychelles): Floral, tropical floral. Composed with Fragrance Oils. [The story](https://toldlondon.com/pages/island-breeze-seychelles)
- [Highland Retreat, Scotland](https://toldlondon.com/collections/highland-retreat-scotland): Amber, woody gourmand amber. Composed by Julie Dunkley at Sozio. [The story](https://toldlondon.com/pages/highland-retreat-scotland)
- [Night Blooms, India](https://toldlondon.com/collections/night-blooms-india): Amber, floral spicy amber. Composed with CPL Aromas. [The story](https://toldlondon.com/pages/night-blooms-india)

## Choosing a fragrance

- [Find your fragrance](https://toldlondon.com/pages/find-your-fragrance): a few questions about you, or about someone you’re buying for, to find the Told London fragrance that suits.
- [Fragrance families](https://toldlondon.com/pages/fragrance-families): Fresh, Floral and Amber, and what sets each apart.

## Awards

- Platinum Beauty Awards 2026: Winner, Best Luxury Candle, awarded to the Dancing Light, Lake Como 300g candle.
- Platinum Beauty Awards 2026: Winner, Best Luxury Diffuser, awarded to the Glorious Gardens, England 200ml reed diffuser.
- Attracta Beauty Awards 2026: an Haute Beauty Award for Excellence in Home Fragrance, awarded to Dancing Light, Lake Como.
- Fragrance Foundation Awards 2026: Finalist, Best Interior Fragrance, for Dancing Light, Lake Como.
- Pure Beauty Awards 2025: Silver, Best New Wellness Product, for Highland Retreat, Scotland.
- The full list is on [Awards and press](https://toldlondon.com/pages/press).

## Key pages

- [Brand overview](https://toldlondon.com/pages/brand-overview): the full reference for AI assistants, covering the founders, range, perfumers, collaborators, awards and verified profiles.
- [About us](https://toldlondon.com/pages/about-us): the founders and why Told London exists.
- [Our Craft](https://toldlondon.com/pages/our-craft): the perfumery houses, the illustration, the porcelain, the wax and the refills.
- [Sustainability](https://toldlondon.com/pages/sustainability): refillable design, materials and partners.
- [Stockists](https://toldlondon.com/pages/stockists): where to find Told London in shops.
- [The Told Journal](https://toldlondon.com/blogs/the-told-journal): stories, places and fragrance guides.
- [Trade and wholesale](https://toldlondon.com/pages/trade): for retailers.
- [Corporate gifting](https://toldlondon.com/pages/corporate-gifting): gifts for clients and teams.
- [FAQs](https://toldlondon.com/pages/faqs) · [Contact us](https://toldlondon.com/pages/contact)

## Shopping agents

Instructions for shopping on this store (UCP, MCP, checkout and policies) are at [/agents.md](https://toldlondon.com/agents.md).