• Best Indie Brand

    2025 Bronze Award

  • Best Wellness Product

    2025 Silver Award

  • Best Newcomer

    2025 Runner-up

  • Conscious Brand

    2025 Finalist

  • Emerging Brand

    2025 Finalist

“What sets this range apart is not only the stunning fragrances, but the porcelain vessels for these hand-poured candles, all beautifully illustrated with black and white line drawings, and all deserving of a future life” Jo Fairley, Journalist, Co-founder of The Perfume Society & Founder of The Beauty Bible
“Few really perfect both the look and the scent, and Told London is one of those brands.” Thomas Dunckley, Award-winning Fragrance Writer & Podcaster
“Dancing Light, Lake Como’ is a celestial, watery, ethereal mix of wisteria, jasmine and aquatic notes with a comforting Sandalwood base. After one hour melt had gone fully to the edge by the time it started. Excellent scent projection. 100% soy wax. How gorgeous is this illustrated porcelain vessel too?” Alice du Parcq, Fragrance Expert & Beauty Journalist

Fragrance is art. To be treasured and loved.

Told London is a British brand where the complexity of fine perfumery finds permanence in illustrated porcelain. Our olfactive narratives are inspired by real places and memories, created in collaboration with world-class fragrance houses to transport you through scent.

Designed for a lifetime of utility, our bespoke porcelain vessels and solid metal lids are permanent statement pieces for the curated home. With a commitment to slow luxury and sustainability, our refillable collection ensures that while the fragrance experience is ephemeral, the artistry is enduring.