Storytelling is at the heart of Told London. Our multi-layered fragrances, illustrated porcelain vessels and packaging ignite the senses, spark the imagination, evoke memories, inspire dreams and transport you to beautiful places around the world.
Inspired by a love of perfume, design, and travel, we create a luxurious home fragrance collection where beauty and function coexist. Every detail, from fragrance composition to craftsmanship, reflects our commitment to artistry and excellence.
Our bespoke, richly layered fragrances are designed to evoke and inspire. We collaborate with world-class perfume houses, including Givaudan, Mastenbroek, and Sozio, to meticulously blend the finest ingredients, crafting captivating scents that capture the essence of destinations across the globe.
As proud members of the Fragrance Foundation, we are honoured to have several of our fragrances nominated for the Fragrance Foundation Awards 2025.
We partner with artisanal potteries to create our premium porcelain vessels, designed to be cherished long after their initial use. To bring our vision to life, we commissioned leading UK artist Kerry Lemon to craft exquisite hand-drawn illustrations, inspired by the locations that define our fragrances.
Finely engraved solid metal lids add understated elegance while preserving the integrity of our products. Built to last, our vessels are designed for refilling, reusing, and enjoying for years to come.
Handcrafted in the UK, our luxurious candles are made with the finest sustainable, natural waxes. Free from paraffin or harsh chemicals our all natural soy wax ensures a clean and longer burn, and a richer, more immersive fragrance experience.
Our elegant packaging design is inspired by the passage of time. Torn fragments of illustration, reminiscent of peeling wallpaper and weathered plaster, reveal layers of stories and memories.
Only the highest quality materials are used, including FSC-certified cartons, premium labels, 100% cotton bags and glass bottles, ensuring both beauty and sustainability.