About us

Told London is a British luxury fragrance brand built around place, craft and the slow pleasure of beautiful things made well. Founded in 2023 by Lillie and Christopher Edgar.

Lillie and Christopher Edgar, the founders of Told London, smiling together in a selfie.

Our Journey

Two journeys, one collection, the story of how we got here.

Black and white illustration of plant drawn on a notebook with a cup of tea and pile of pens and pencils

Our Craft

The design, hands and intention behind every Told London piece.

Hands setting a new candle refill into an illustrated Told London porcelain vessel, the cotton refill pouch beside it.

Sustainability

Slow luxury made to be refilled and cherished, not replaced.

The future of Told London

Storytelling through scent extends beyond the home. Told London is expanding its ‘fragrance is art’ philosophy into personal fine fragrance, bringing the artistry of our award-winning home collection to the skin.

Explore our fragrances See our awards and press

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