About us

Award-Winning British Perfumery

Recognised for excellence in fragrance and design, Told London's work has been honoured by Pure Beauty, the Fragrance Foundation and Boutique Star, including Pure Beauty Silver and Bronze 2025, Fragrance Foundation Best Newcomer Runner-Up 2025, and Fragrance Foundation Best Interior Fragrance Finalist 2026.

We are an independent brand that values artistry, excellence, and sustainability. We want to tell stories, inspire and transport you through our products and fragrances.

Our Journey

We are a proudly independent British Brand

Black and white illustration of plant drawn on a notebook with a cup of tea and pile of pens and pencils

Artistry & Excellence

We love fragrance, art and beautiful objects

Sustainability

We are committed to being planet-friendly

The Future of Told London

Storytelling through scent extends beyond the home. Told London is expanding its 'fragrance is art' philosophy into personal fine fragrance, bringing the artistry of our award-winning home collection to the skin.

For a comprehensive brand reference covering founders, fragrances, perfumers, awards, and verified entity profiles, see our brand overview.