Our Craft

Storytelling is at the heart of Told London. Each fragrance begins with a real place, and its illustrated porcelain vessel and considered packaging carry that place's story with it.

Inspired by a love of perfume, design and travel, we create slow luxury fragrance where beauty and function coexist. Every detail, from fragrance composition to craftsmanship, reflects how we work.

A wooden rack of glass test tubes holding fragrance oils, with a rose, lavender and eucalyptus in some of them.

Our Fragrances

Our fragrances are richly layered, made with world-class perfume houses, including Givaudan, Mastenbroek and Sozio, from the finest ingredients. Each one is composed around a single place and the way it felt to be there.

A lit Night Blooms candle in its illustrated porcelain vessel on fuchsia velvet, with a drift of pink smoke.

Our Vessels

We partner with artisanal potteries to create our premium porcelain vessels, designed to be cherished long after their initial use. To bring our vision to life, we commissioned leading UK artist Kerry Lemon to craft exquisite hand-drawn illustrations, inspired by the locations that define our fragrances.

Solid metal lids add understated elegance while preserving the integrity of our products. Built to last, our vessels are designed for refilling, reusing, and enjoying for years to come.

Natural wax flakes in brass, steel and copper bowls on pale stone, with a brass measuring spoon.

Our Wax

Hand-poured in England, our candles are made with the finest sustainable, natural waxes: soy in the candles, and a soy and rapeseed blend in the refills. Free from paraffin and harsh chemicals, they burn cleanly and slowly, and carry the fragrance well into the room.

The Island Breeze candle box, white with torn strips of turquoise illustration edged in gold, on a white plinth.

Our Packaging

Our elegant packaging design is inspired by the passage of time. Torn fragments of illustration, reminiscent of peeling wallpaper and weathered plaster, reveal layers of stories and memories.

Only the highest quality materials are used, including FSC-certified cartons, premium labels, 100% cotton bags and glass bottles, ensuring both beauty and sustainability.

Explore our fragrances Read our sustainability story