Our Craft

Storytelling is at the heart of Told London. Our multi-layered fragrances, illustrated porcelain vessels and considered packaging ignite the senses, spark the imagination, evoke memories, inspire dreams and transport you to beautiful places.

Inspired by a love of perfume, design and travel, we create slow luxury fragrance where beauty and function coexist. Every detail, from fragrance composition to craftsmanship, reflects how we work.

Golden fragrance oil in a pipette

Our Fragrances

Our bespoke, richly layered fragrances are designed to evoke and inspire. We collaborate with world-class perfume houses, including Givaudan, Mastenbroek and Sozio, to meticulously blend the finest ingredients, crafting captivating scents that capture the essence of destinations across the globe.

Close up of Glorious Gardens, England 300g Candle on pink silk

Our Vessels

We partner with artisanal potteries to create our premium porcelain vessels, designed to be cherished long after their initial use. To bring our vision to life, we commissioned leading UK artist Kerry Lemon to craft exquisite hand-drawn illustrations, inspired by the locations that define our fragrances.

Solid metal lids add understated elegance while preserving the integrity of our products. Built to last, our vessels are designed for refilling, reusing, and enjoying for years to come.

White flakes of candle wax in a bowl

Our Wax

Handcrafted in the UK, our luxurious candles are made with the finest sustainable, natural waxes. Free from paraffin or harsh chemicals, our natural soy wax ensures a clean and longer burn, and a richer, more immersive fragrance experience.

A close up of Told London white box packaging featuring the strips of wallpaper which feature illustrations of the location and gold Told London logo

Our Packaging

Our elegant packaging design is inspired by the passage of time. Torn fragments of illustration, reminiscent of peeling wallpaper and weathered plaster, reveal layers of stories and memories.

Only the highest quality materials are used, including FSC-certified cartons, premium labels, 100% cotton bags and glass bottles, ensuring both beauty and sustainability.

Explore our fragrances Read our sustainability story