Pale chiffon in clear moving water with slices of lemon and lime, a curl of lemon peel, rosemary and green leaves, flecked with gold leaf.

Fresh fragrances

Fresh is the family that lifts. Where amber settles and floral blooms, a fresh fragrance brightens the air: citrus, green leaves, cool water, the first clean breath of a morning.

It is the lightest and most invigorating of the families, energising rather than enveloping, the scent of a window thrown open. London lives here, in bright citrus and green calm, and so does Lake Como, in the luminous, watery light of spring.

Our fresh fragrances

Our fresh fragrances catch the light in different ways.

City Grandeur, London is a citrus woods fragrance, bright at the top and grounded beneath. Mandarin, lemon, lime and bergamot open it with real sparkle, rosemary, black tea and a touch of ylang ylang settle into the heart, and a cool base of vetiver, moss and cedar gives it depth and poise. It is London held in a single scent, the energy of the city and the green hush of its parks at once, fresh but never simple.

Dancing Light, Lake Como is a green aquatic floral, cool and luminous. Fig leaf, honeysuckle and an aquatic accord open it like light on water, a heart of muguet, wisteria, magnolia and star jasmine brings the flowers that tumble from Como's villa gardens in spring, and a soft base of musk, cedarwood and sandalwood gives depth without weight. It is the lake in its clearest season, serene and full of light.

Each is unmistakably fresh, London a bright citrus, Lake Como a cool green aquatic, which shows the range of the family. What they share is light: the sense of a fragrance that brightens the air rather than filling it. The fresh family is wide enough to hold a London morning and a Lake Como spring at once.

What defines a fresh fragrance

Fresh is the bright, clean, invigorating family of fragrance, the one that lifts a room rather than wrapping it. Where the warmer families settle and deepen, a fresh fragrance does the opposite: it sparkles, it clarifies, it brings a sense of air and light and movement. These are the scents built on citrus, green notes and cool, watery accords, crisp and uplifting and full of energy. A fresh fragrance feels like a window opened onto a spring morning, the moment the day feels new.

Notes typical of fresh fragrances

The fresh family is built from the brightest materials in the perfumer's palette. Citrus leads, mandarin, lemon, lime and bergamot, sharp and sparkling and immediately enlivening. Green notes bring the smell of leaves, stems and cut grass, the coolness of a garden early in the day. Aquatic accords add the clean, open feeling of water and air. Herbs and aromatics such as rosemary lend a crisp, energising edge, and beneath it all a light base of soft woods, vetiver or musk gives the fragrance just enough depth to last without weighing it down. The family is usually understood in a few characters: citrus fragrances, zesty and bright; green fragrances, cool and leafy; and aquatic fragrances, airy and watery, evoking light on the surface of water.

When to choose a fresh fragrance

A fresh fragrance wakes a room up. It is the family to reach for in the morning, in spring and summer, in kitchens and studies and any space that wants to feel clean, light and alive. A fresh candle or diffuser brings clarity and energy to a home, the lift of citrus over a working day, the cool green calm of water on a warm afternoon. Where the deeper families suit the evening and the dark, fresh belongs to daylight and open windows. Choose it when you want a room to feel brighter, calmer and newly awake.

Frequently asked

Other families

Floral

Amber