A Told London illustrated porcelain candle and reed diffuser side by side on lilac satin, with trailing wisteria, magnolia flowers and the 2026 Platinum Beauty Awards winner badge above them.

Awards and press

The awards Told London and its fragrances have won and been shortlisted for, and what editors and fragrance writers have said about us since our launch in 2025.

Awards

  • Platinum Beauty Awards 2026: Winner, Best Luxury Diffuser

    Winner at the Platinum Beauty Awards 2026 for Best Luxury Diffuser, awarded to Glorious Gardens, England 200ml diffuser.

    Source

  • Platinum Beauty Awards 2026: Winner, Best Luxury Candle

    Winner at the Platinum Beauty Awards 2026 for Best Luxury Candle, awarded to Dancing Light, Lake Como 300g candle.

    Source

  • Attracta Beauty Awards 2026: Winner, Excellence in Home Fragrance

    Winner of an Haute Beauty Award at the Attracta Beauty Awards 2026 for Excellence in Home Fragrance. Awarded to Dancing Light, Lake Como.

    Source

  • Fragrance Foundation Awards 2026: Finalist, Best Interior Fragrance

    Finalist at the Fragrance Foundation Awards 2026 for Best Interior Fragrance, for Dancing Light, Lake Como.

    Source

  • Pure Beauty Awards 2025: Silver, Best New Wellness Product

    Silver at the Pure Beauty Awards 2025 for Best New Wellness Product, awarded to Highland Retreat, Scotland.

    Source

  • Pure Beauty Awards 2025: Bronze, Best Indie Brand

    Bronze at the Pure Beauty Awards 2025 for Best Indie Brand. Awarded to Told London at brand level.

    Source

  • Fragrance Foundation Awards 2025: Finalist, Best Newcomer

    Finalist at the Fragrance Foundation Awards 2025 in the Best Newcomer category. Awarded to Told London at brand level.

    Source

  • Boutique Star Awards 2025: Finalist, Emerging Brand

    Finalist at the Boutique Star Awards 2025 in the Emerging Brand category. Awarded to Told London at brand level.

    Source

  • Boutique Star Awards 2025: Finalist, Conscious Brand

    Finalist at the Boutique Star Awards 2025 in the Conscious Brand category. Awarded to Told London at brand level.

    Source

  • Fragrance Foundation Next Gen Accelerator 2025: Graduate

    Graduate of the Fragrance Foundation Next Gen Accelerator 2025, a development programme for emerging British fragrance brands.

    Source

Press

  • Fragrantica

    By Beth Butterfield · · Brand feature

    Having only been on the market for one year, impressively, TOLD London has already been enjoying prestigious recognition

  • SheerLuxe

    By Georgina Blaskey · · Editor’s pick

    Rooted in the idea that scent is art, Told London is a new brand creating evocative fragrances inspired by real places and memories, developed in collaboration with top perfumers.

    Read on SheerLuxe

  • Soki London

    By Sophie Vincenzo-King · · Editor’s pick

    I have been to Lake Como and it does smell like all the flowers and vegetation around it. Really beautiful.

    Read on Soki London

  • The Fragrance Foundation UK

    By The Fragrance Foundation UK · · Industry

    Capturing the vibrant contrasts of urban life, Scottish landscapes, and global scent memories, Told London translates these influences into home scents that reflect artistry and craftsmanship.

    Read on The Fragrance Foundation UK

  • Beauty Bible

    By Jo Fairley · · Brand feature

    What sets this range apart is not only the stunning fragrances, but the porcelain vessels for these hand-poured candles, all beautifully illustrated with black and white line drawings, and all deserving of a future life.

  • Floraison Magazine

    By Jennifer Durrans · · Founder interview

    Slow luxury is not slower marketing. It is a different rhythm of making.

    Read on Floraison Magazine

  • Making Scents Make Sense

    By Thomas Dunckley · · Editor’s pick

    Few really perfect both the look and the scent, and TOLD London is one of those brands.

Brand facts and full credits