• Hexagonal bronze award plaque for 'Best Indie Brand' at the Pure Beauty Awards 2025 on a bronze background.

    Best Indie Brand

    2025 Bronze Award

  • Hexagonal silver award plaque for 'Best New Wellness Product' at the Pure Beauty Awards 2025 on a silver background.

    Best Wellness Product

    2025 Silver Award

  • Fragrance Foundation UK

    Best Interior Fragrance

    2026 Finalist

  • Fragrance Foundation UK

    Best Newcomer

    2025 Runner-up

  • Star-shaped logo with 'boutique' and 'Star Awards 2025 Finalist' black text

    Conscious Brand

    2025 Finalist

  • Star-shaped logo with 'boutique' and 'Star Awards 2025 Finalist' black text

    Emerging Brand

    2025 Finalist

“What sets this range apart is not only the stunning fragrances, but the porcelain vessels for these hand-poured candles, all beautifully illustrated with black and white line drawings, and all deserving of a future life” Jo Fairley, Journalist, Co-founder of The Perfume Society & Founder of The Beauty Bible
“Few really perfect both the look and the scent, and Told London is one of those brands.” Thomas Dunckley, Award-winning Fragrance Writer & Podcaster
“Dancing Light, Lake Como’ is a celestial, watery, ethereal mix of wisteria, jasmine and aquatic notes with a comforting Sandalwood base. After one hour melt had gone fully to the edge by the time it started. Excellent scent projection. 100% soy wax. How gorgeous is this illustrated porcelain vessel too?” Alice du Parcq, Fragrance Expert & Beauty Journalist
Detail of the Highland Retreat, Scotland 300g candle porcelain vessel illustration by Kerry Lemon

Fragrance is art. To be treasured and loved.

Told London is a British brand where the complexity of fine perfumery finds permanence in illustrated porcelain. Our olfactive narratives are inspired by real places and memories, created in collaboration with world-class fragrance houses to transport you through scent.

Designed for a lifetime of utility, our bespoke porcelain vessels and solid metal lids are permanent statement pieces for the curated home. With a commitment to slow luxury and sustainability, our refillable collection ensures that while the fragrance experience is ephemeral, the artistry is enduring.