Told London - every fragrance tells a story

“What sets this range apart is not only the stunning fragrances, but the porcelain vessels for these hand-poured candles, all beautifully illustrated with black and white line drawings, and all deserving of a future life” Jo Fairley, Journalist, Co-founder of The Perfume Society & Founder of The Beauty Bible

“Few really perfect both the look and the scent, and Told London is one of those brands.” Thomas Dunckley, Award-winning Fragrance Writer & Podcaster

“Dancing Light, Lake Como’ is a celestial, watery, ethereal mix of wisteria, jasmine and aquatic notes with a comforting Sandalwood base. After one hour melt had gone fully to the edge by the time it started. Excellent scent projection. 100% soy wax. How gorgeous is this illustrated porcelain vessel too?” Alice du Parcq, Fragrance Expert & Beauty Journalist

Best Indie Brand
2025 Finalist
Best Wellness Product
2025 Finalist
Best Newcomer
2025 Runner-up
Conscious Brand
2025 Finalist
Emerging Brand
2025 Finalist

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Luxury Candles, Diffusers & Refills

Told London is a British brand where fragrance and artistry come together to tell stories. Our complex fragrances awaken memories, spark imagination, and transport you to places near and far.

Made in the UK with a commitment to quality and sustainability, our porcelain candles and diffusers are designed to be cherished. Refillable and endlessly repurposable, they are as kind to the planet as they are to your home.