Affiliate programme terms

Last updated: 13 October 2026

1. THESE TERMS

1.1 What these terms cover. These terms apply to anyone who promotes Told London products in return for commission through our affiliate programme. You take part in the programme in the course of your business, not as a consumer.

1.2 How the programme runs. Our programme runs through Awin and Shopify Collabs (each a "network"). You must also follow the terms and policies of the network you join through. If those conflict with these terms on tracking, reporting or payment, the network's terms apply. These terms govern everything else, including how you promote our products and use our brand.

1.3 Who we are. We are Told London Ltd, a company registered in England and Wales. Our company registration number is 09003500 and our registered office is at 167-169 Great Portland Street, London, W1W 5PF. You can contact us about the programme at affiliates@toldlondon.com.

1.4 "Writing" includes email. When we use the words "writing" or "written" in these terms, this includes email and messages sent through a network.

1.5 Working with us directly. If we agree to work with you directly rather than through a network, for example as a content creator, these terms apply, together with anything we agree with you in writing, such as gifted products, fees or a commission rate. Where these terms refer to your network, that means us, and we pay any commission or fees due as agreed with you in writing.

2. JOINING THE PROGRAMME

2.1 Applications. You can apply to join through Awin, or join by invitation through Shopify Collabs. We approve or decline applications at our discretion.

2.2 Who we work with. We work with publishers whose content suits a luxury home fragrance brand, including:

2.2.1 content publishers, such as interiors, lifestyle and fragrance websites;

2.2.2 content creators and bloggers;

2.2.3 email marketers, with our prior written approval; and

2.2.4 paid search affiliates bidding on non-brand terms only, as set out in clause 5.

2.3 Who we do not work with. Unless we agree separate terms in writing, we do not accept:

2.3.1 cashback, voucher, coupon and loyalty sites;

2.3.2 behavioural retargeting networks and media brokers; or

2.3.3 websites or accounts carrying adult, gambling, age-restricted, illegal, hateful or otherwise offensive content.

2.4 Keeping your details up to date. You must keep the details you have given us and your network up to date, including the websites and accounts on which you promote our products.

3. COMMISSION

3.1 Commission rate. Commission is paid on the net value of each sale made through your unique tracking link or code, at the rate shown for our programme in your network or agreed with you in writing. We may offer a higher rate by agreement, for example for higher sales volumes. A higher rate applies only once we have confirmed it in writing or through your network.

3.2 Net value. The net value of a sale excludes VAT and other sales taxes, delivery charges, payment fees, and other service charges.

3.3 Tracking window. A sale earns commission only if it is completed within the tracking window set by the network you joined through.

3.4 Validation. We review each sale within 45 days of the transaction, to allow for cancellations, returns and fraud checks. On Awin, sales are validated within 37 days.

3.5 Sales that do not earn commission. Commission is not payable on:

3.5.1 cancelled orders, or items that are returned or refunded;

3.5.2 duplicate orders, or orders tracked by more than one network, except as clause 7 provides;

3.5.3 your own purchases, or purchases made by anyone acting for you;

3.5.4 fraudulent orders, or orders placed using a discount code we have not authorised for you; or

3.5.5 sales generated in breach of these terms.

3.6 Payment. Validated commission is paid through the network you joined through, under its payment schedule and terms.

3.7 Reversals. If commission is paid on a sale that is later found not to qualify, we may reclaim it or deduct it from future commission.

4. HOW YOU MAY PROMOTE OUR PRODUCTS

4.1 Approved methods. You may promote our products through:

4.1.1 websites, blogs and editorial content;

4.1.2 social media;

4.1.3 email marketing, with our prior written approval; and

4.1.4 paid search, as set out in clause 5.

4.2 Telling your audience. Whenever you earn commission, are paid by us or receive gifted products from us, you must make clear that your content is advertising. In the UK this means following the CAP Code and the guidance of the Advertising Standards Authority and the Competition and Markets Authority, and elsewhere the equivalent rules where your audience is. On social media, label the content clearly and upfront, for example with #ad.

4.3 Honest content. You must not write, commission or post fake reviews of our products, or reviews that hide your relationship with us, and you must not describe our products in a misleading way.

4.4 Claims about our products. You must not make claims about our products, including about their ingredients, sustainability, safety, effects or awards, beyond those we have made ourselves or approved in writing. Describe awards exactly as we describe them, and never describe a finalist or shortlisted product as a winner. Not every product in our range is vegan, so do not describe the range as vegan.

4.5 Discount codes. You may only share discount codes we have issued to you through your network or in writing. Commission is not payable on sales using any other code.

4.6 Email marketing. If we approve you for email marketing, you must only send to people who have agreed to receive it, and must comply with the UK GDPR, the Privacy and Electronic Communications Regulations and any equivalent laws that apply.

4.7 What you must not do. You must not:

4.7.1 register or use any domain name, social media account, business name or app name containing "Told London" or the name of any of our products;

4.7.2 present yourself as Told London or as officially representing us, or create content that could be mistaken for ours;

4.7.3 use cookie stuffing, forced clicks, pop-ups, adware or any other method that sets tracking without a genuine click by the customer; or

4.7.4 place our links or content on any website or account of a kind listed in clause 2.3.

5. PAID SEARCH

5.1 Brand bidding. You must not bid on "Told London", the name of any of our products, or any misspelling of them, as a keyword, including in combination with other words, such as "Told London candles".

5.2 Ad copy. You must not use "Told London" in paid search ad titles, descriptions or display URLs.

5.3 Direct linking. You must not link directly from a paid ad to toldlondon.com unless we have approved it in writing.

5.4 Shopping ads. You may run Google Shopping ads, including through a comparison shopping service, only with our prior written approval.

5.5 Non-brand terms. You may bid on non-brand terms, such as "luxury home fragrance" or "refillable candles".

6. OUR BRAND

6.1 Licence. While you are an approved affiliate, we give you a non-exclusive, non-transferable licence, which we may withdraw at any time, to use our name, logo, product images and product descriptions, as supplied through your network or by us, solely to promote our products under these terms.

6.2 Using our brand. You must always use our name in full as "Told London". You must not alter, recolour or overlay text on our logo, or edit our images other than to resize them. Your own photography is welcome, provided it shows our products accurately and suits a luxury brand.

6.3 How we talk about Told London. When you describe us, the themes that matter to us are fragrance as art, crafted to be treasured; hand-illustrated porcelain vessels designed to be kept and refilled; and the places and stories behind each fragrance. Please let the products speak for themselves rather than using hard-sell language.

6.4 Removing content. If we ask you to remove or change content that promotes our products because it breaches these terms, you must do so promptly.

7. MORE THAN ONE NETWORK

7.1 De-duplication. Where a sale is tracked by more than one network, commission is paid once only.

7.2 Attribution. Commission goes to the last network the customer clicked through before completing the purchase, unless we agree otherwise in writing for a particular campaign.

7.3 Queries. You can check the status of commission or query a de-duplication decision by contacting affiliates@toldlondon.com.

8. PERSONAL INFORMATION

8.1 Data protection. Each of us is responsible for complying with data protection law for the personal data we handle. We do not share our customers' personal data with you. Networks process data under their own privacy terms. Our privacy policy explains how we use personal data about you.

9. OUR RESPONSIBILITY AND YOURS

9.1 Your content. You are responsible for your own content and for complying with the laws and rules that apply to it.

9.2 What we do not exclude. Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.

9.3 Limits on our liability. Subject to clause 9.2, we are not liable to you, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any loss of profit, loss of business, loss of goodwill, or any indirect or consequential loss, and our total liability to you arising under or in connection with the programme is limited to the commission paid or payable to you in the 12 months before the claim arose.

9.4 Tracking and availability. We do not guarantee that tracking will be uninterrupted or error-free, and we are not responsible for any failure of a network's systems. We may change our products, prices and promotions at any time.

10. ENDING YOUR PARTICIPATION

10.1 Ending at any time. Either of us may end your participation in the programme at any time, through your network or in writing.

10.2 Ending for breach. If you breach these terms, we may remove you from the programme immediately and decline commission on any sales connected with the breach.

10.3 When your participation ends. You must stop using our brand materials and remove them where we ask. We will pay validated commission on qualifying sales made before your participation ended, except as clause 10.2 provides.

10.4 Clauses that continue. Clauses 3.7, 8, 9 and 11 continue to apply after your participation ends.

11. OTHER IMPORTANT TERMS

11.1 Changes to these terms. We may update these terms from time to time. We will tell you of significant changes through your network or in writing. If you continue to promote our products after a change takes effect, the updated terms apply.

11.2 Independent parties. You are an independent business. Nothing in these terms makes you our agent, employee, partner or joint venturer, and you have no authority to make commitments, take orders or accept payments on our behalf.

11.3 Transfer. We may transfer our rights and obligations under these terms to another organisation. You may only transfer yours with our written consent.

11.4 Nobody else has rights. Only you and we have rights under these terms. No other person may enforce them, whether under the Contracts (Rights of Third Parties) Act 1999 or otherwise.

11.5 If part of these terms is invalid. If a court or relevant authority finds any part of these terms unlawful or unenforceable, the rest will continue in full force.

11.6 Delay in enforcing. If we do not insist immediately that you do something required by these terms, or delay taking action, that does not prevent us from doing so later.

11.7 Governing law and courts. These terms, and any dispute or claim arising out of or in connection with them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.